You do not have a logo problem.
You have a great idea. Maybe you already have a name in mind and a board full of color palettes. But every time someone asks what you do, the answer comes out a little differently. You keep getting stuck on fonts and colors when the thing actually missing is clarity.
Here is the truth: a logo cannot fix a brand that has not been defined yet.
Visibility gets attention. Recognition drives revenue. And recognition starts long before the logo.
Introducing Before the Logo
Sept 12 at 11am EST
Zoom
A free masterclass for those who have the idea, but not the clarity. Understand why some brands are instantly recognizable, and what yours has to define before you spend a dollar on design.
We will look at the ones you can identify in a half second, break down what is actually happening underneath the logo, and then hold your brand up to the same standard. By the end, you will see clearly what you have already defined and what is still missing.
Here's what we'll cover together:
What research have you completed?
Why the lasting brands research before they commit, and the honest question about your own capacity that almost nobody asks out loud.
What are you selling?
Why your offers either reinforce your brand or quietly compete with it, and what makes one worth selling at all.
Where is this brand going?
The answer becomes the filter for every decision that comes after, and what it protects you from.
Why your brand?
Why two businesses can sell the same thing and only one gets remembered?
Who is this for?
Why "everyone" is the fastest way to reach no one, and what you need to understand about your people beyond their age and zip code.
Plus: Two Bonus Components
What a brand identity actually requires before you commission one, and why your marketing needs a plan before your first post.
Two Ways to Join
Free Seat
✦ Live class on Sept 12 at 11am EST
✦ Live Q&A in the room
✦ Entered in the drawing for a free 45-minute 1:1 session
VIP Pass - $27
✦ Everything in the Free Seat
✦ Lifetime access to the recording, to rewatch anytime
✦The Before the Logo Workbook, to capture your answers and keep them
Who is this class for?
✦ Early-stage founders with an idea but no direction
✦ Creatives and multi-hyphenates who do many things and struggle to explain them simply
✦ Anyone about to invest in a logo, website, or rebrand who wants the strategy right first
Who this is not for
✦ Anyone looking for a done-for-you logo. This is the strategy that comes first.
Hi, I'm Ashleé.
I am brand and marketing strategist who is passionate about helping founder and multi-hyphenates build their brand ecosystems. As part of my work, I have helped designed logos and other brand elements for founders and creative entrepreneurs. I noticed that many of them needed help defining their brand foundation so I launched this masterclass to help. I'm so excited to meet you.
FAQ
What is the difference between the Free Seat and the VIP Pass? The Free Seat gets you into the live class and the Q&A, and enters you in the 1:1 drawing. The VIP Pass adds lifetime access to the recording, the workbook, and a copy of the slides.
What if I cannot make it live? Add the VIP Pass. The recording is available to VIP members only, so it is the only way to watch on your own time.
Will I leave with my whole brand built? You will leave understanding why recognizable brands work, what your brand needs to define, and exactly where your gaps are. That clarity is the hardest part, and most founders never get it. Actually implementing all of it is the work that comes after, and I will point you to your next step in the room.
I already have a logo. Is this still for me? Yes, especially if your brand still feels scattered. This makes sure the strategy underneath the logo is solid.
How long is the class? 75 min. 50 min of instruction and 20 min of Q+A
Save Your Seat
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